Natural Products Insider is part of the Informa Markets Division of Informa PLC The cosmetics sector is taking a long-term approach to assess what benefits cannabidiol (CBD) can provide to consumers, according to an industry leader in a recent interview. “The interest for the industry is really a longer-term view of the benefits that this ingredient will provide,” said Sanjiv Mehra, chairman of the board of Independent Cosmetic Manufacturers and Distributors (ICMAD), a nonprofit trade association in Addison, Texas. “At this point, what we see is interest from what I would call early adopter consumers. But when we actually surveyed the market, the majority of consumers are either still unaware of CBD or they are confused and not clear what the benefits of CBD are. “It’s like, ‘I heard of CBD, but I’m not really clear what exactly it does,’” Mehra said in a phone interview, explaining his trade organization collaborated with a member company to evaluate the market. He said the industry will examine CBD’s benefits to consumers and how to educate them about products containing “Because [it’s] one thing when we are just creating niche products that pick on topical interests and quite another if this is going to be a mainstay ingredient for the longer term,” Mehra added. Cosmetics industry taking ‘long-term view’ of CBD’s benefits
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